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What? Page Traffic is a page awareness measurement that measures reader flow. The method is quick and easy fto use or both users and respondents and is ideal for:
Why? The measurement results show the percentage of readers who are aware of or notice the various pages. The number varies depending on the page's ad or article content, subject matter, and section. You can also see which target audience is most aware of a specific piece of content. How? You need a PDF file of the thing to be measured. Then it is merely a matter of specifying the page content and ordering the survey. The questionnaire includes questions about reading time, reading direction, and how much the reader noticed on each page. Benefit? Page Traffic measurements provide advertising departments with an overview of reader flow and the ability to advise advertisers on placement and design. The editorial team also gains an additional tool for planning and evaluating the content of the magazine. |
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Measuring the value of communication
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