What?

Article measurement provides information about how many people read a particular article, who reads it, and how they perceive it. The results are presented on-line with reference values and target group information.

Why?

The editorial staff gains a good understanding of their readers and their preferences and can therefore better develop the newspaper's content. In addition, journalists obtain valuable feedback. The newspaper can analyze and link the results to specific factors such as the editorial environment, page numbers, article size, illustrations, section, the day of the week, and so on.

How?

A survey round (5-8 articles) is ordered and sent out to the panelists via e-mail. The questionnaire shows each article in its editorial environment and includes some fifteen questions, ranging from how carefully the reader read the article to an overall grade and if the reader discussed the contents with others. The results, with target group and reference values, are available on-line immediately after completion of the survey.

For example the readership of a sports article can be compared to the readership of a finance or cultural article.

Benefit?

The measurement results are used by both the editorial staff and the advertising and marketing departments to enhance their understanding of the newspaper. This information is helpful when evaluating news articles and for following up on subscription and individual copy sales.