What?

RAM offers two types of ad hoc surveys (customized research services) as a complement to our standardized surveys. Both are based on a do-it-yourself tool.

Add-on

An add-on survey that is used as a supplement to a standard survey. Used for questions connected to the ad or article that has been researched.  

Stand-alone

Questionnaires, independent of the standard ad or article measurements, which will be sent to the entire panel. 

Why?

Surveys can be created freely to suit an editorial staff or advertiser's requirements.

How?

Creating your own survey is easy. The tool handles the most common types of questions (yes/no questions, open questions, multiple choice, etc.) and images. The results are presented along with background data from the panel.

Benefit

Ad-hoc surveys are useful for meeting very specific survey needs, both for the editorial staff and advertisers.