What?

The test shows how many visitors read a specific article and how they perceive it.

Why?

Web article evaluations give a deeper understanding of how net reading works, as a more qualitative complement to click top lists and traffic figures. The results can be broken down and analyzed based on background data as f ex article type, sub page etc. Also, comparisons with articles measured in print are easily done.

How?

In the questionnaire, the article is presented in its true environment on the site. The same questions are asked as in print, from article recall to intention to discuss the article with friends.

Benefit?

Web article tests give valuable information about how and what visitors read and react to different editorial web material. It contributes to the development of the content, which in turn can attract more and more loyal visitors.