RAM offers both standardized tests and ad hoc surveys. The advantage of the standardized form is that users have quick access to reference values.  

Reference values can be searched according to such criteria as:

• newspaper data (page number, section, etc.)
• advertisement and article data (format, placement, color, etc.)
• target group data (gender, age, interests, etc.)

 and on several levels:

• the newspaper/magazine in question
• collaborating newspapers/magazines
• newspapers/magazines in a specific country
• newspapers/magazines in several countries

The questionnaires are kept short, thanks to the fact that panelists provide all their background information when they register into the system. This information is available for analysis at the target group level.

RAM offers the following types of surveys:

• Ad and web banner tests
• Article tests
• Page visit measurements
• Pre-testing for covers/front pages
• Ad hoc surveys