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RAM measures mobile gaming ads
For the first time, the research firm RAM measures the impact of gaming advertisements.This article is in swedish.
New recruitment reinforces RAM’s digital investment
RAM is now launching a new business area totally directed at its new digital service RAM Digital. Peter Simons has been recruited as head of this business area and the…
Readers continue to like print ads
Även om upplagor och räckvidd sjunker för mediehusens printprodukter är det minst lika effektivt som tidigare att annonsera i dem. Det visar nya analyser från RAM.
Accurate reader data is key to editorial success for Philadelphia Inquirer
Specialist in audience panel information offers 10 pieces of advice for editorial departments to consider before projects like the Pulitzer Prize-winning series by the Philadelphia Inquirer.
The German office opens
RAM continues to expand. After opening an office in UK in 2011, it is now Germany's turn. Hans-Dieter Gärtner is the man who will run the office that will…
Print media goes against the stream
Number of daily newspaper readers drops. But in contrast to other media, ad impact in this medium continues to be high. 40-50% of everyone that reads a daily newspaper remembers…
Focus on analysis at INMA
RAM has signed a partnership agreement with INMA, the world's leading organization for media corporations, with the goal of spreading new marketing ideas and being supportive in the industry's ongoing…
Aftenposten measures effects of print + digital campaigns
Through cross-platform measurements, Aftenposten now knows more about which media affect key performance indicators the most — and whether investments in a broader media mix actually pay off. Read more: http://www.inma.org/modules/article/index.cfm?action=articleView&articleId=56684#ixzz2TvKQXj5q
We welcome our new customers
UK & Irland: The International New York Times, Newsquest Media: Basildon & SouthendEcho, Bolton News, Bournemouth Daily Echo, Bradford Telegraph & Argus, Colchester Evening Gazette, Dorset Echo, Glasgow Evening Times,…
Is advertising being successful in communicating their message to consumers? Are readers satisfied and engaged with the editorial content provided? Digital media has many opportunities. Is media maximizing those opportunities. RAM is helping media to understand the answers to these questions and more. 
