Satisfied media consumers are no coincidence

Nothing is better for the media, really, than genuinely engaged consumers. Readers, visitors, listeners or viewers that are updated, gain insight, learn something, are moved and share their opinions with others.

Sometimes engagement is fairly simple. A major significant event occurs and it is reported and analyzed. Generally all readers can sense the deep engagement in this type of event. Engagement in the everyday news flow is significantly harder to capture and complicated to gain control over. But at the same time, perhaps the most important thing in an ever more fragmented media world is knowledge, in particular of how the media consumer perceives the media, and how it engages people.

With RAM, you can obtain answers on how media consumers access what the editorial departments create, how it is perceived and how it engages people. From the reader's perspective. The editorial content can thereby continue to be developed in time with the media consumers.

RAM has several specialized surveys, adapted for editorial needs:

  • Article measurements
  • Page quality
  • Page traffic (page observation)
  • Evaluation of engagement
  • Ad hoc measurements

TESTIMONIALS

Of all our research partners, none is more strategic to our business than RAM. The data we get from our reader panel helps us shape our coverage, improve our products, and identify new revenue opportunities. More important, RAM helps position us as true partners to our advertisers. As a market, Minnesota and the Minneapolis-St. Paul area have unique attributes.
The insights we are able to share with advertisers about our readers’ perceptions and preferences, category trends, and shopper behavior help drive literally millions in revenue for Star Tribune.

-Steve Yaeger Vice President, Marketing & Public Relations, Star Tribune

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