Satisfied media consumers are no coincidence

Nothing is better for the media, really, than genuinely engaged consumers. Readers, visitors, listeners or viewers that are updated, gain insight, learn something, are moved and share their opinions with others.

Sometimes engagement is fairly simple. A major significant event occurs and it is reported and analyzed. Generally all readers can sense the deep engagement in this type of event. Engagement in the everyday news flow is significantly harder to capture and complicated to gain control over. But at the same time, perhaps the most important thing in an ever more fragmented media world is knowledge, in particular of how the media consumer perceives the media, and how it engages people.

With RAM, you can obtain answers on how media consumers access what the editorial departments create, how it is perceived and how it engages people. From the reader's perspective. The editorial content can thereby continue to be developed in time with the media consumers.

RAM has several specialized surveys, adapted for editorial needs:

  • Article measurements
  • Page quality
  • Page traffic (page observation)
  • Evaluation of engagement
  • Ad hoc measurements

TESTIMONIALS

"As a new joiner to the Irish Times Media Solutions team, Dianne’s introduction to RAM was a revelation to me. Digital is often only unfairly measured using quantitative metrics with little or no measurement of the established salience metrics. RAM solves this for us.  I believe it will be an increasingly important tool for our digital measurement going forward. Personally, I’m looking forward to using it more frequently to give us an edge and help clients realise and understand the true value of digital advertising with The Irish Times”

- David Murphy, Head of Digital Solutions, The Irish Times

MEMBERSHIPS

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