Page Traffic

The Page Traffic type of survey is a simple and effective way to gain an understanding of the complicated readership flow of a section, supplement, newspaper or publication. In addition, you generate additional information about the readers' habits and behavior. Page Traffic provides a clear picture of the readers' way of reading and the results form the basis for a better understanding of reading habits and how carefully different readership groups handle different editorial environments and different commercial messages.

RAM's Page Traffic can be combined with entirely optional and tailor-made ad hoc questions for even greater insight into the reading experience.Page Traffic can also be included in, and combined with, other RAM evaluations during the same survey period.

Page Traffic is an advanced survey type that is easy to use. An order is made, in which the first stage is a PDF of the pages to be evaluated. These are dispatched digitally via the orders page and form the basis for the evaluation. RAM's system automatically divides up the pages into a spread with the correct pagination. In stage 2, the editorial environment and ad pages are coded. As soon as the interviews are completed, the results are summarized and are available for download online in the form of graphic reports and tables.

Advantages with Page Traffic:

  • The newspaper management and editorial staff receive tools for evaluation, planning and development of articles, commercial content and editorial environments, based on the read flow through the newspaper.
  • Easy to identify differences in the read flow between various target groups, for example, gender and age.
  • Advertisers can clearly see the correlation between page observation and the ad's chance of reaching the desired target group

TESTIMONIALS

RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors 
How much are your non-clickers worth? Quantifying the value of online ad views over click-through
Our readers visit and buy in response to a supermarket brochure 
European Reader Survey shows women are more likely to read and act upon newspaper ads 
Quality title newspaper readers like a bargain too 

MEMBERSHIPS

  iabnaappalogo