Page Quality

Page Quality evaluates the media consumer's impression of and attitude towards a specific page. Usually this refers to some form of front page, but can generally be any type of area, paper or digital. The results of a Page Quality can, for example, provide the background for the development of a website, determine which nudges work best or develop a successful front page for a newspaper.

The survey answers questions about accuracy, relevance, content and more. The media gains greater insight into how media consumers perceive different types of information, headings, texts and images , in addition to the designs and layouts they prefer.

The questions are specialized and standardized and can be compared with other, previous Page Quality surveys in the database.

Examples of Page Quality surveys:

  • Evaluation of specific themes, supplements or functions
  • Check if desired information is on the front page
  • Test the new appearance or function of a page
  • Establish what the readers miss or in any other way wish to change
  • Establish how the page guides the readers on to additional article material

 

 Advantages with Page Quality:

  • Immediate and user-friendly feedback as to how a specific page is perceived
  • A simple and safe check of what compels and leads the readers onwards
  • A practical follow-up survey method to keep the front page quality at the highest possible level

 

TESTIMONIALS

We did a series of editorial content measurements with RAM using their user friendly tools. We decided to measure articles during one year.

Our main goal was to find out what kind of articles engage readers and keep them subscribing the newspaper. The articles were analyzed using Article Snapshot and WAI (Wilberg article index), tools in RAMetrics analyzing toolkit.

Article Snapshot is used for showing the correlation between the overall impression of the article and other statements. Wilberg Article Index (WAI) presents articles in a fourfold table depending on their reading and engagement. The engagement factor consists of the following statements concerning the article: appeals to me, well written, interesting and important content. The articles with the highest scores in reading and engagement are placed in the upper right corner called the Blockbuster. The upper left corner includes the articles with a high reading but low engagement. The articles in question might have for example many images attracting attention but the text is not considered interesting. The articles in the lower right corner engage the reader but they haven’t been noticed well. These articles may be targeted to a more specific target group, for example.

We went through the results with the research department and editorial staff regularly in order to achieve more engaging content for the newspaper. The measurements gave valuable information for developing editorial content into a more engaging direction. Based on the measurements it is important that the article is regarded as useful, well written and includes themes like nutrition, nature, traffic and ecological aspect.

-Karjalainen, Head of Marketing and Research Heli Räsänen

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