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RAM Inviso

Real time effects and increased revenue with RAM Inviso

RAM Inviso is a unique measuring technique which enables our customers to get to know their readers and visitors in a way that was not previously possible.

RAM Inviso allows you to get to know your digital visitors by using our more than forty demographic variables. The method also shows the advertiser where the best ad-spots are and how the content was perceived and received. RAM Inviso helps to see which type of content creates loyalty and what content is of real value to your audience. It measures behavior, recall, engagement and sentiment.

Inviso registers the demographics of panelists exposed to the article or advertisement being measured and tracked.You can do live follow up surveys to panelists you know have been on your site when the article or advertisement has been shown.

RAM Inviso helps the publisher to see real time effects and the new insights help to boost revenue - both in digital and print environment using the full range of surveys offered by RAM.

Benefits:

  • Measurements on all digital and print platforms at the same time combining Inviso with a range of RAM surveys.
  • Understand what content your audience is willing to pay for.
  • Identify new target groups.
  • Know where your real premium placements are.
  • Measure behavior and engagement as well as recall and sentiment.

TESTIMONIALS

RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors 
How much are your non-clickers worth? Quantifying the value of online ad views over click-through
Our readers visit and buy in response to a supermarket brochure 
European Reader Survey shows women are more likely to read and act upon newspaper ads 
Quality title newspaper readers like a bargain too 

MEMBERSHIPS

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