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RAM Inviso

Real time effects and increased revenue with RAM Inviso

RAM Inviso is a unique measuring technique which enables our customers to get to know their readers and visitors in a way that was not previously possible.

RAM Inviso allows you to get to know your digital visitors by using our more than forty demographic variables. The method also shows the advertiser where the best ad-spots are and how the content was perceived and received. RAM Inviso helps to see which type of content creates loyalty and what content is of real value to your audience. It measures behavior, recall, engagement and sentiment.

Inviso registers the demographics of panelists exposed to the article or advertisement being measured and tracked.You can do live follow up surveys to panelists you know have been on your site when the article or advertisement has been shown.

RAM Inviso helps the publisher to see real time effects and the new insights help to boost revenue - both in digital and print environment using the full range of surveys offered by RAM.

Benefits:

  • Measurements on all digital and print platforms at the same time combining Inviso with a range of RAM surveys.
  • Understand what content your audience is willing to pay for.
  • Identify new target groups.
  • Know where your real premium placements are.
  • Measure behavior and engagement as well as recall and sentiment.

TESTIMONIALS

In the years that we’ve been using RAM it has become an essential part of our presentations to
advertisers. It gives us the diagnostic data that we need to demonstrate the value of newspapers to advertisers.

-Phil Witherow, Director of Research, The Philadelphia Inquirer/Daily News

MEMBERSHIPS

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