Single measurements

By evaluating an individual advertising unit, e.g. an ad, you can show how it has been noticed by different target groups, what it communicated and how much impact it has. It also provides an opportunity to analyze what has influenced the advertising unit's impact in more detail and thereby function as a proactive basis for further improving the advertiser's efficiency.

With RAM's effectiveness measurements, the media increases its knowledge of how the advertiser's communication is working and can be a competent advisor in how the impact can be improved.

Advertising units are measured in four main ways:

  • Ad recall – How well has the reader noticed the ad?
  • Brand linkage – How well can the reader connect to the right brand?
  • Relevance & engagement – What interest and relevance is perceived?
  • Call to action (optional questions) – What action(s) does the reader take?

In as little as 24 hours, the measurement results are reported online and the customer can view the data, compare with the reference database and analyze the performance of the individual advertising unit. The results are easy to interpret and available as raw data, Excel files or PowerPoint presentations. 

RAM's reference database, with more than 50 million completed interviews, gives customers the opportunity to carry out their own target group analyses with benchmark comparisons, based on industry, placement, format and many other options. 

TESTIMONIALS


"A Great Tool from Any Perspective - I have been working with RAM for over three years. The insights provided by the RAM studies are worth their weight in gold. For most clients, the cost associated with doing this type of market research is prohibitive. Consequently, being able to provide this type of research gives me a competitive edge.

RAM bridges the gap between high quality market research and affordability. Their surveys tap into the current market with speed and accuracy without sacrificing the quality and depth needed to understand today’s multi-screen advertising ecosystem. Using their reports has empowered me, as well as the sales and marketing teams at LIN Digital and KXAN, to be able to present actionable intelligence, in an easy to understand format. Personally, some of the best reactions from clients when reviewing these reports are their willingness to accept recommendations to their current go-to-market strategy. RAM has helped me close some very large deals with the research they have provided. It has also made me an indispensable member of my clients’ marketing initiatives."

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

"RAM Panel offers my client detailed feedback from their target consumer. This tool gives myself and every other AE research and analysis to prove what works best for their client.”

-James M, Digital Marketing Consultant, KXAN 

“Great for added value to help guide current and future campaigns. It’s a high level business intelligence that our clients see as powerful and relevant.”

-Aaron B, Digital Marketing Spec, KXAN

“RAM is an excellent resource for any business wanting a greater understanding of who their audience is and what they want. The research they do is second to none.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

“RAM panel testing removes our own personal prejudices about the work and instead replaces that with the reaction of appropriate customers."

-Catfish Russ, Creative Director, KXAN

“The insights provided by the RAM studies are worth their weight in gold.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

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