Multiple measurements - one media channel

There are two types of campaign measurements in one media channel that require the right kind of measurement tool:

  • Several ads simultaneously in the same media channel.

In the event of multiple ads running simultaneously, e.g. several ads in the same edition of a publication, RAM collates these into a combined evaluation and a combined results report. The gross and net coverage for the entire campaign is reported, together with the coverage for each ad and the unique net input each sub-ad has contributed with.

  •  Several ads in succession in the same media channel.

In the event of a campaign design with several ads in succession, e.g. several ads during the same week in a daily newspaper, RAM concentrates these into a combined campaign evaluation and reports the results in a collective report. The gross and net coverage for the entire campaign is reported, together with the coverage for each participating ad and the unique net input each sub-ad has contributed with.

 

TESTIMONIALS

Turun Sanomat newspaper has recently converted to multipanel system, offered by RAM, including the printed newspaper, and three other media platforms – website, mobile and tablet users. Easy-to-use advertising and editorial content measurements, provided by RAM system, have made it possible to measure campaign effectiveness and the transforming media habits among printed, digital and mobile content users in an even more detailed level, bringing us and our advertisers more knowledge and understanding in the future about how to plan multimedia campaigns and editorial content.

- Salla Lehto, Research Manager, Turun Sanomat

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