Multi-channel measurements

RAM has a tool that enables the merging and evaluation of campaigns being run in several different media channels. For example, in a simple print and online multimedia campaign, or more complicated combinations with paid-for newspapers, free newspapers, Internet, mobile devices and TV. The ads can be evaluated during as brief a period as 24 hours or be stretched out over a longer period of time.

A campaign evaluation shows the overall coverage for the ad, the impact in the various media types and the number of exposures.

Advantages with multi-channel evaluations:

  • Shows the coverage for the various elements of, and for the overall campaign
  • Specifies on average how many channels the campaign has been noticed in and on average how many exposures it has generated
  • Helps the advertiser to understand what the various media have delivered and contributed to the campaign, as well as how their cooperation has generated the overall campaign impact.

TESTIMONIALS

Of all our research partners, none is more strategic to our business than RAM. The data we get from our reader panel helps us shape our coverage, improve our products, and identify new revenue opportunities. More important, RAM helps position us as true partners to our advertisers. As a market, Minnesota and the Minneapolis-St. Paul area have unique attributes.
The insights we are able to share with advertisers about our readers’ perceptions and preferences, category trends, and shopper behavior help drive literally millions in revenue for Star Tribune.

-Steve Yaeger Vice President, Marketing & Public Relations, Star Tribune

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