Multi-channel measurements

RAM has a tool that enables the merging and evaluation of campaigns being run in several different media channels. For example, in a simple print and online multimedia campaign, or more complicated combinations with paid-for newspapers, free newspapers, Internet, mobile devices and TV. The ads can be evaluated during as brief a period as 24 hours or be stretched out over a longer period of time.

A campaign evaluation shows the overall coverage for the ad, the impact in the various media types and the number of exposures.

Advantages with multi-channel evaluations:

  • Shows the coverage for the various elements of, and for the overall campaign
  • Specifies on average how many channels the campaign has been noticed in and on average how many exposures it has generated
  • Helps the advertiser to understand what the various media have delivered and contributed to the campaign, as well as how their cooperation has generated the overall campaign impact.

TESTIMONIALS

"As a new joiner to the Irish Times Media Solutions team, Dianne’s introduction to RAM was a revelation to me. Digital is often only unfairly measured using quantitative metrics with little or no measurement of the established salience metrics. RAM solves this for us.  I believe it will be an increasingly important tool for our digital measurement going forward. Personally, I’m looking forward to using it more frequently to give us an edge and help clients realise and understand the true value of digital advertising with The Irish Times”

- David Murphy, Head of Digital Solutions, The Irish Times

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