Ad Hoc measurements

The Ad Hoc tool can be used in two ways and is either called Add On (additional question for standardized questionnaire) or Ad Hoc - a standalone questionnaire tool (standalone tailor-made survey). The questions and questionnaire are generated using an in-house environment with access to all of the most common question types. The product also enables you to create logical jumps in the questionnaire, as well as edit the wording and question sequence. All questions or questionnaires that are created are automatically saved in our own library, for future re-use or as a template that can be edited to create a new questionnaire.

 With the help of the Add On option, the survey is adapted according to the specific needs for that situation. Tailor-made Add On questions can be asked to the entire panel or only the people that have answered a certain filter question. For example, only panelists that have read today's newspaper or visited a certain website. 

Entirely standalone tailor-made surveys are called Stand Alone  Ad Hoc and are not connected to any other surveys. There aren't really any limits to how simple or complex a tailor-made survey can be.  The needs determine the design of the questionnaire.

The results are immediately available online,  just like other RAM surveys - and can be exported to Excel. Output in the form of tables, raw data or simple graphs are optional.

Advantages:

  • Easy to learn and use - even for non-specialists
  • Customers are given the opportunity to entirely tailor their questions according to their needs
  • Using a selection from entire panels or sub-groups of a panel
  • Simple reporting with a range of different options

TESTIMONIALS

The Irish Times use RAM to drive revenue from not only existing clients but also new revenue:
Clients love RAM: they get detail about how their insert worked or didn’t work. We gave one supermarket chain their RAM feedback on a Monday and secured three further ad bookings from them by the Wednesday. The RAM research we did for a book store on their Christmas insert campaign led to further bookings. We also take examples of successful inserts measured on RAM out to new clients to show them what results they could get by advertising with us. RAM is a great opening for us in accessing clients - instead of just selling to them we can offer them research on their brand which gets us appointments.

-Pier Wall, Senior Sales Manager, The Irish Times.

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