RAMetrics is an analytical toolbox with a full suite of powerful analysis models. The analysis is available for anything that has been measured in the RAM system, i.e. ads, articles or pages. RAMetrics offers 12 different analysis models to choose from

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This is based on the results from RAM's standard questions, where the diagrams show the overall average value for each metric. This can easily be adjusted in order to present the results for the various target groups or meta data filters. The bars in the charts are active to enable you to click on any metric and rank all measurements according to the chosen parameter 

Brand Linkage / Demand
Examines the correlation between important brand attributes and evaluates their impact on each other

Article Reading
Shows which articles engage the readers most and least. Article reading combines the overall score with other criteria in a chart, such as important content, well written, informative and easy to understand

Article Index
Positions the articles in a matrix diagram, divided up into four quadrants. The various quadrants describe how well the article has been read and what engagement it has generated

This analysis shows the correlation between the Overall Impression that a reader has of a specific advertisement and any action that they are likely to take.

This shows the correlation between how relevant the advertisement is to a reader, and how easy it is to understand who the advertiser is. These two matrices provide clear and central analyses to help you understand what creates successful advertising

Action Score / Stopping Power
The Action score/Stopping power graph describes the relationship between the two dimensions Aggregated action score and Stopping power (Ad Recall).

Ad Effectiveness Index
The AEI awards all chosen ads a form of combined impact score. The score is given to an ad based on: ad observation, brand connection, engagement and purchase intention. Index 100 is the average value for all ads in the same industry and country. All ads with an index greater than 100 deliver more than the average and the higher the index the better the overall score.

Survey statistics
Survey statistics gives an overview of the measurements conducted. It provides a summary of survey dates, what type of surveys and at what frequency they have been launched.

Panelist Statistics
Panelist statistics gives an overview of your panel. Age, gender and other demographics. When they register and how active they are. This is an important metric to help you understand how active your panel is, and is a good indication of when you should look to refresh your panel.

List mode
The list mode will present lists of measurements, demographics and variables. It is possible to sort and rank measurements against any variable. Any lists that have been created can be saved and used again for future reference.


  • RAMetrics provides clear and effective analysis of RAM's dynamic reference database directly through the RAM system
  • The tool offers 12 different analysis models to choose from depending upon the requirements of the analysis
  • Through RAMetrics, you are getting comparable benchmark values for the ads and articles studied, reflected against various demographic options and other classifications


We did a series of editorial content measurements with RAM using their user friendly tools. We decided to measure articles during one year.

Our main goal was to find out what kind of articles engage readers and keep them subscribing the newspaper. The articles were analyzed using Article Snapshot and WAI (Wilberg article index), tools in RAMetrics analyzing toolkit.

Article Snapshot is used for showing the correlation between the overall impression of the article and other statements. Wilberg Article Index (WAI) presents articles in a fourfold table depending on their reading and engagement. The engagement factor consists of the following statements concerning the article: appeals to me, well written, interesting and important content. The articles with the highest scores in reading and engagement are placed in the upper right corner called the Blockbuster. The upper left corner includes the articles with a high reading but low engagement. The articles in question might have for example many images attracting attention but the text is not considered interesting. The articles in the lower right corner engage the reader but they haven’t been noticed well. These articles may be targeted to a more specific target group, for example.

We went through the results with the research department and editorial staff regularly in order to achieve more engaging content for the newspaper. The measurements gave valuable information for developing editorial content into a more engaging direction. Based on the measurements it is important that the article is regarded as useful, well written and includes themes like nutrition, nature, traffic and ecological aspect.

-Karjalainen, Head of Marketing and Research Heli Räsänen