RAM Consulting

At RAM, we work with advanced media and business models based on empirical methods. We help our customers to examine, understand and interpret media consumers' behavior and involvement and the market's movements and development.

Our goal is to constantly develop products and services that meet the industry's challenges and our customers' focus in combination with our own competence in order to respond to our customers' changing needs. The ultimate purpose is to help our customers to improve their businesses by, for example, continually increasing knowledge about the media industry's changing conditions and the changes in media consumers' everyday life. 

We support our customers in designing, leading and carrying out lasting positive changes.

Some recent projects include the following:

  • The Power Man
  • The secret lives of the supplements. What makes supplements succeed (and fail)?
  • Banners on 10 news websites
  • The basis for a new newspaper
  • The gap between readers and editors. Myths and truths
  • The optimum Realty ad
  • What Women Want – What does ad communication that works on women look like?
  • Multivariate models of the targets and means of ad communication – What is created and what exchanges do the actions generate?

TESTIMONIALS

RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors 
How much are your non-clickers worth? Quantifying the value of online ad views over click-through
Our readers visit and buy in response to a supermarket brochure 
European Reader Survey shows women are more likely to read and act upon newspaper ads 
Quality title newspaper readers like a bargain too 

MEMBERSHIPS

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