RAM Consulting

At RAM, we work with advanced media and business models based on empirical methods. We help our customers to examine, understand and interpret media consumers' behavior and involvement and the market's movements and development.

Our goal is to constantly develop products and services that meet the industry's challenges and our customers' focus in combination with our own competence in order to respond to our customers' changing needs. The ultimate purpose is to help our customers to improve their businesses by, for example, continually increasing knowledge about the media industry's changing conditions and the changes in media consumers' everyday life. 

We support our customers in designing, leading and carrying out lasting positive changes.

Some recent projects include the following:

  • The Power Man
  • The secret lives of the supplements. What makes supplements succeed (and fail)?
  • Banners on 10 news websites
  • The basis for a new newspaper
  • The gap between readers and editors. Myths and truths
  • The optimum Realty ad
  • What Women Want – What does ad communication that works on women look like?
  • Multivariate models of the targets and means of ad communication – What is created and what exchanges do the actions generate?

TESTIMONIALS

We started to use RAM Inviso in Lily.fi blog portal in the autumn 2013. Lily consists of over 6000 bloggers. With the help of RAM Inviso measurements we have been able to direct ad and editorial measurements directly to the right target groups - those who actually have been exposed to advertising or visited a certain blog during the measurement period. Invisohas enabled more reliable and efficient results, both when measuring single display advertising and multi-media campaigns. With the profile information provided by Inviso tracking,  we know Lily's different target groups better - including their online behavior and interests.”

- Tuuli Toivainen, planningdirector, A-lehdet Oy

MEMBERSHIPS

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