Analysis that develops business

The resources you spend on more and better analysis of the results always provides a good return on the investment. RAM offers well-developed survey tools, but also direct support in carrying out the analysis work, interpreting the results and providing recommendations.

RAM has a wide portfolio of products and services that make it easier for our customers to carry out in-depth analyses of their surveys. If required, our products can also be combined with RAM's extensive experience of analysis through direct consultancy.

  • RAMetrics, which is an analytical toolbox with a menu full of sub-products, provides the opportunity to easily obtain an overview of all previous survey results in RAM's databases. RAMetrics contains six different analysis models, such as Panorama, Ad impact index, Article index, etc. What all these analysis models have in common is that they all chart the unique factors that create effective content, generate interest and lead to action.
  • Support and help with selection lists, question construction, field work, tables, analysis and reports of standalone surveys
  • Analytical and statistical consulting for both large and small standalone projects
  • Overall responsibility for extensive national and international survey and analysis projects
  • Training and presentations relating to all of the conclusions and analyses that RAM has carried out 

TESTIMONIALS

The RAM research tools have given us an invaluable insight into customer reactions to online and print advertising, which has helped us to secure this campaign and other similar campaigns from a wide range of advertisers. Return on advertising investment is a key decision making consideration for clients as budgets come under increasing scrutiny. RAM data gives great comfort and security to support decisions and drive creative approaches.

-Richard Bogie, Advertising Sales Director, Johnston Press (Scotland)

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