RAM has signed a partnership agreement with INMA, the world's leading organization for media corporations, with the goal of spreading new marketing ideas and being supportive in the industry's ongoing global change process.
The international media landscape is in the midst of change. This means that the importance of surveys and analyses that measure the value of content and ads in the various media is growing. This is also something that the collaboration agreement with RAM has been designed to demonstrate and support.
"Basically, all INMA members have a need for services that measure the impact of ads in print as well as digital media. The purpose of this partnership with RAM is to highlight the importance of measuring and demonstrating value, relevance and engagement in ads and media content.RAM is the perfect partner to strengthen the bond between the analysis department and the management of media corporations," says Earl J. Wilkinson, CEO of INMA.
The partnership agreement covers the 2013-2014 period and means that RAM will support INMA activities in North America, Europe, Latin America, Asia, Africa and the Middle East. INMA (International News Media Association) is the world's leading supplier of best practice for increasing audience and revenues, and strengthening brands for media corporations.INMA has more than 5,000 members in 80 countries and works towards improving business models for media corporations.