Increased engagement and increased revenue. These are the objectives behind the launch of Inviso. RAM Inviso provides a unique measuring technique which enables our customers to get to know their readers and visitors in a way that was not previously possible.
"For the first time ever, it will be possible to translate digital exposures into actual individuals. You can show the advertiser exposure frequency, when and from what platform a specific target group was exposed to an ad campaign, online video or article, and, above all, how the content was perceived and received," says Rickard Öhrn, CEO of RAM.
Our new service was first shown at the INMA World Wide Conference in New York in May 2013, where it attracted a lot of interest due to the fact that new possibilities it opens up for media houses.
"The media houses are given an in depth knowledge of observation, as well as how different types of content calls to action. By using their reader population they can also clearly see how different combinations of media channels strengthen both the message as well as the advertising effectiveness." continues Rickard Öhrn.
The technique is also valuable when it comes to strengthening the ties with their readers, which may help boost revenue.
"Each media type has several different readership profile groups. We can now see which type of content creates loyalty among each readership profile group. We know that increased loyalty also increases the willingness to pay," concludes Rickard Öhrn.
RAM Inviso is currently being tested by around 60 customers.
For more information about RAM Inviso please don’t hesitate to contact us!