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Mediatalo ESA expands its RAM cooperation

Mediatalo ESA expands its RAM cooperation: RAM opens new radio panels for Radio City, Iskelmä ja Radio Voima in the Lahti region.

RAM and Mediatalo ESA have had a long relationship in print and online media research. This co-operation is expanding in May as RAM opens new radio panels for Radio City, Iskelmä ja Radio Voima in the Lahti region. As a result of the new cooperation, Mediatalo ESA is able to measure cross-media campaigns even more thoroughly than before, exploit the comprehensive reference database of cross-media and radio ad surveys and offer its advertiser clients comprehensive evidence of the effectiveness of its whole media environment.

  • We have a long relationship in media research between RAM and Etelä-Suomen Sanomat and we have been extremely satisfied with the research tools and methodology that RAM have developed. In addition to this, the online system is easy to use, and continuously developing and evolving. In the future, we want to increase our cross media campaigns to give us a strong understanding of how different media work together in a campaign. We feel that RAM has versatile tools in campaign research, continuously increasing it’s reference database against which to benchmark multi-channel and radio advertising effectiveness campaigns. This strong knowledge of campaign measurement solutions will benefit us for our future needs. Katja Lindman from Mediatalo ESA describes.
  • We are excited to build multi-channel research tools in cooperation with Mediatalo ESA that are so greatly needed by advertisers. We have several years’ experience in measuring multi-channel campaigns and radio advertising and therefore we benefit from a comprehensive reference database against which to benchmark Mediatalo ESA’s campaigns, describes Irene Haikonen, CEO of RAM in Finland.

Mediatalo ESA is the leading media company in the Päijät-Häme region, specialising in providing print and digial content as well as media services. 

Media group includes newspapers Etelä-Suomen Sanomat and Itä-Häme, website ESS.fi, regional radio Voima, kaupunkilehti Uusi Lahti ja regional newspapers Hollolan Sanomat, Päijät-Häme, Nastola and Orimattila paper. For corporate clients Mediatalo ESA offers comprehensive ad service solutions, printing and distribution services.

TESTIMONIALS

The Irish Times use RAM to drive revenue from not only existing clients but also new revenue:
Clients love RAM: they get detail about how their insert worked or didn’t work. We gave one supermarket chain their RAM feedback on a Monday and secured three further ad bookings from them by the Wednesday. The RAM research we did for a book store on their Christmas insert campaign led to further bookings. We also take examples of successful inserts measured on RAM out to new clients to show them what results they could get by advertising with us. RAM is a great opening for us in accessing clients - instead of just selling to them we can offer them research on their brand which gets us appointments.

-Pier Wall, Senior Sales Manager, The Irish Times.

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