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The German office opens

RAM continues to expand.  After opening an office in UK in 2011, it is now Germany's turn.

Hans-Dieter Gärtner is the man who will run the office that will be the center for RAM's operations in Germany, Austria and Switzerland.

He has previously run his own communications agency, been president of industry organization INMA and has plenty of experience of the German media landscape.

Germany is a large market, with 350 independent newspaper publishers and, unlike Sweden, print still dominates.

"Germany is two-three years behind Scandinavia when it comes to the transition from print to digital. This means that we can use our knowledge of print and online to make the transition for the German media houses as successful as possible," says Hans-Dieter Gärtner, CEO RAM Germany.

There are many advantages with having a local office, and at the head office in Stockholm, we know that knowledge of the local media landscape is crucial for growth.

"We have had customers in Germany since 2006 and we are now strengthening our position in the area. We know that a local presence is something that customers have requested and appreciate," says Rickard Öhrn, Group Director of RAM.

RAM's current customers include Augsburger Allgemeine, Mannheimer Morgen and SÜDKURIER. The operation is run from the German office in Frankfurt.

TESTIMONIALS

The Irish Times use RAM to drive revenue from not only existing clients but also new revenue:
Clients love RAM: they get detail about how their insert worked or didn’t work. We gave one supermarket chain their RAM feedback on a Monday and secured three further ad bookings from them by the Wednesday. The RAM research we did for a book store on their Christmas insert campaign led to further bookings. We also take examples of successful inserts measured on RAM out to new clients to show them what results they could get by advertising with us. RAM is a great opening for us in accessing clients - instead of just selling to them we can offer them research on their brand which gets us appointments.

-Pier Wall, Senior Sales Manager, The Irish Times.

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