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The German office opens

RAM continues to expand.  After opening an office in UK in 2011, it is now Germany's turn.

Hans-Dieter Gärtner is the man who will run the office that will be the center for RAM's operations in Germany, Austria and Switzerland.

He has previously run his own communications agency, been president of industry organization INMA and has plenty of experience of the German media landscape.

Germany is a large market, with 350 independent newspaper publishers and, unlike Sweden, print still dominates.

"Germany is two-three years behind Scandinavia when it comes to the transition from print to digital. This means that we can use our knowledge of print and online to make the transition for the German media houses as successful as possible," says Hans-Dieter Gärtner, CEO RAM Germany.

There are many advantages with having a local office, and at the head office in Stockholm, we know that knowledge of the local media landscape is crucial for growth.

"We have had customers in Germany since 2006 and we are now strengthening our position in the area. We know that a local presence is something that customers have requested and appreciate," says Rickard Öhrn, Group Director of RAM.

RAM's current customers include Augsburger Allgemeine, Mannheimer Morgen and SÜDKURIER. The operation is run from the German office in Frankfurt.

TESTIMONIALS

VG have used RAM since 2006. Over the course of these years RAM’s advertisement tests have represented a very important service that we provide for our customers and it is not uncommon for advertisers to presuppose RAM testing when they order campaigns. The really big value to us, however, lies in all the tests that have been conducted previously. The reporting in RAMetrics of these data affords us an invaluable insight into VG’s strengths and weaknesses as an advertising medium.

-Katrine Torkildsby-Reine, Market Analyst, Verdens Gang

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