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RAM Group appoints Bjorn Engvall as COO

Bjorn has worked at C-level in companies providing complex business services for more than 18 years. He held various positions in the online division of The Nielsen Company, the last 7 years as the divisions Managing Director.

"We are very fortunate to be able to welcome Bjorn to RAM. He possess the comptence we need to take The RAM Group to the next level. Bjorn will also be responsible for the digital offer from the RAM Group, a mission that will fit perfectly with Bjorns long experience in the online market", says Johan Karlsson CEO RAM Group.

"RAM has a combined service portfolio that is unique and world leading and an international platform of customers. It will be extremely exciting to be part of the development of the Group as well as its services in a time of remarkable change in the market. I look forward to be working alongside with the competent RAM team to create even stronger services for the customers", says Bjorn Engvall

RAM’s brand new design is coming your way on October 15!

After listening to your feedback, RAM is launching a completely new design with additional new features which includes improved navigation, enhanced functions, and an overall better user experience. 

Highlights include:
·         A new design of the system so it becomes more attractive - but also much easier to use.
·         The interface for order surveys has had a facelift and becomes more intuitive and user-friendly.
·         Introduction of some new features of the system such as collecting all help matters under a button which we call RAM Assistance. Here you will initially find “manual order”, but in the future we will also include information on new service and help functions. All in the one place.
·         Easier registration for the panel members and also the facility to make it easier to update their profile.

ram ny design jpgThis is just the beginning of the continuous updating we are doing across all areas of RAM's product and services portfolio. We are for example right now working on updates to our reporting/output system which will lead to new and attractive design, but also you can look forward to exciting new services and features.

 

 

 

Thank you for your feedback, it is essential for us and we hope you will enjoy working with our new design!

 

Increased campaign effect by using cross media

MPG, a media house, has released a media effectiveness analysis for advertising cross media. They used print, online and mobile and the difference when it comes to action and purchase intention shows a clear uptake when advertising in all three media channels together compared to single media advertising.

The MPG analysis comes only months after Norwegian Aftenpostens RAM based study that supports MPG’s findings.

Read more: Increased campaign effect by using cross media

RAM CEO Rickard Öhrn speaks at INMA South Asia


More than 250 delegates from South Asia gathered in New Delhi, India the 22nd and 23rd of August for their seventh annual association conference. The theme for the meeting was “Print: Thriving in the Age of Digital.” Rickard Öhrn presented valuable information to the group on advertising effectiveness that supports the theme by studying advertising cross media campaigns.

Discussions during the conference centered around the global question of “Digital First,” “Print First,” or is it a combination of both “Print + Digital.” This is where the message from RAM was focused. Read more: RAM CEO Rickard Öhrn speaks at INMA South Asia

TESTIMONIALS

RAM's ad effectiveness research solution has become an integral part of our commercial offering over the last five years. As news brands continue to grow and evolve in a multi-platform world we have sought to package up our audience in new and innovative ways. Proving the the impact of multi-platform advertising is a vital component of this new approach - something that is made both simple, scaleable and effective with RAM - and something that resonates strongly with our agencies and clients

-Ian Gibbs, Head of Commercial Insight, Audience Department, Guardian News & Media

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