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The Philadelphia Inquirer in Philadelphia - The Assault On Learning

Editorial

Challenge

The Philadelphia Inquirer in Philadelphia has become a platform for
engaging the community at the highest level. “We are the basis of
conversation and debate,” said Inquirer Editor Stan Wischnowski. The challenge is to provide engaging content for their audience.

Solution

The Philadelphia Inquirer launched a series called “The Assault On
Learning” to cover the safety of the public school environment. They
utilized their RAM audience panel to gather valuable insight and opinions
from their readers. This type of feedback helped The Philadelphia Inquirer
shape their coverage on a serious topic that clearly resonated in and
around the city of Philadelphia.

Results

The Philadelphia Inquirer was awarded the 2012 Pulitzer Prize Winner
for Public Service based on their contributions through the Assault On
Learning series. Reports from the RAM audience panel provided valuable
insight to the content and direction of the editorial series and the resulting
award.

TESTIMONIALS

RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors 
How much are your non-clickers worth? Quantifying the value of online ad views over click-through
Our readers visit and buy in response to a supermarket brochure 
European Reader Survey shows women are more likely to read and act upon newspaper ads 
Quality title newspaper readers like a bargain too 

MEMBERSHIPS

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