cat casestudies

 

The Philadelphia Inquirer in Philadelphia - The Assault On Learning

Editorial

Challenge

The Philadelphia Inquirer in Philadelphia has become a platform for
engaging the community at the highest level. “We are the basis of
conversation and debate,” said Inquirer Editor Stan Wischnowski. The challenge is to provide engaging content for their audience.

Solution

The Philadelphia Inquirer launched a series called “The Assault On
Learning” to cover the safety of the public school environment. They
utilized their RAM audience panel to gather valuable insight and opinions
from their readers. This type of feedback helped The Philadelphia Inquirer
shape their coverage on a serious topic that clearly resonated in and
around the city of Philadelphia.

Results

The Philadelphia Inquirer was awarded the 2012 Pulitzer Prize Winner
for Public Service based on their contributions through the Assault On
Learning series. Reports from the RAM audience panel provided valuable
insight to the content and direction of the editorial series and the resulting
award.

TESTIMONIALS


"A Great Tool from Any Perspective - I have been working with RAM for over three years. The insights provided by the RAM studies are worth their weight in gold. For most clients, the cost associated with doing this type of market research is prohibitive. Consequently, being able to provide this type of research gives me a competitive edge.

RAM bridges the gap between high quality market research and affordability. Their surveys tap into the current market with speed and accuracy without sacrificing the quality and depth needed to understand today’s multi-screen advertising ecosystem. Using their reports has empowered me, as well as the sales and marketing teams at LIN Digital and KXAN, to be able to present actionable intelligence, in an easy to understand format. Personally, some of the best reactions from clients when reviewing these reports are their willingness to accept recommendations to their current go-to-market strategy. RAM has helped me close some very large deals with the research they have provided. It has also made me an indispensable member of my clients’ marketing initiatives."

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

"RAM Panel offers my client detailed feedback from their target consumer. This tool gives myself and every other AE research and analysis to prove what works best for their client.”

-James M, Digital Marketing Consultant, KXAN 

“Great for added value to help guide current and future campaigns. It’s a high level business intelligence that our clients see as powerful and relevant.”

-Aaron B, Digital Marketing Spec, KXAN

“RAM is an excellent resource for any business wanting a greater understanding of who their audience is and what they want. The research they do is second to none.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

“RAM panel testing removes our own personal prejudices about the work and instead replaces that with the reaction of appropriate customers."

-Catfish Russ, Creative Director, KXAN

“The insights provided by the RAM studies are worth their weight in gold.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

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