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The Philadelphia Inquirer in Philadelphia - The Assault On Learning

Editorial

Challenge

The Philadelphia Inquirer in Philadelphia has become a platform for
engaging the community at the highest level. “We are the basis of
conversation and debate,” said Inquirer Editor Stan Wischnowski. The challenge is to provide engaging content for their audience.

Solution

The Philadelphia Inquirer launched a series called “The Assault On
Learning” to cover the safety of the public school environment. They
utilized their RAM audience panel to gather valuable insight and opinions
from their readers. This type of feedback helped The Philadelphia Inquirer
shape their coverage on a serious topic that clearly resonated in and
around the city of Philadelphia.

Results

The Philadelphia Inquirer was awarded the 2012 Pulitzer Prize Winner
for Public Service based on their contributions through the Assault On
Learning series. Reports from the RAM audience panel provided valuable
insight to the content and direction of the editorial series and the resulting
award.

TESTIMONIALS

RAM's ad effectiveness research solution has become an integral part of our commercial offering over the last five years. As news brands continue to grow and evolve in a multi-platform world we have sought to package up our audience in new and innovative ways. Proving the the impact of multi-platform advertising is a vital component of this new approach - something that is made both simple, scaleable and effective with RAM - and something that resonates strongly with our agencies and clients

-Ian Gibbs, Head of Commercial Insight, Audience Department, Guardian News & Media

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