cat casestudies

 

KXAN - Premier High Schools
KXAN - Mercedes Benz
The Guardian - Brand campaigns benefit from contextually relevant placement
A-Lehdet - Using Inviso measurements to increase knowledge of the web audience and increase the effectiveness of campaign measurements
Turun Sanomat - Using multipanel measurements to increase knowledge and effectiveness of multi-channel campaign planning
The Irish Times - Engaging online visitors with unique and creative sponsored content
The Dispatch Media Group - The effect of using advertising in more than one channel
The Philadelphia Inquirer in Philadelphia - The Assault On Learning

TESTIMONIALS

RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors 
How much are your non-clickers worth? Quantifying the value of online ad views over click-through
Our readers visit and buy in response to a supermarket brochure 
European Reader Survey shows women are more likely to read and act upon newspaper ads 
Quality title newspaper readers like a bargain too 

MEMBERSHIPS

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