cat bestpractices

 

Top Ten Strategies for the Advertising Department

  • Study at Risk Advertisers
  • Improve specific business/industry categories
  • Demonstrate value to specific high profile positions
  • Use RAM to upsell size of ads with specific increases in number of readers
  • Use RAM to look at specific advertiser target groups
  • Reinforce value to your best customers
  • Examine the power of a benefit headline in relation to purchase consideration
  • Add relative questions to standard ad measurements through ad hoc
  • Show advertiser results across multiple platforms
  • Add RAM to an annual agreement as added value for an increase in revenue

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TESTIMONIALS

"As a new joiner to the Irish Times Media Solutions team, Dianne’s introduction to RAM was a revelation to me. Digital is often only unfairly measured using quantitative metrics with little or no measurement of the established salience metrics. RAM solves this for us.  I believe it will be an increasingly important tool for our digital measurement going forward. Personally, I’m looking forward to using it more frequently to give us an edge and help clients realise and understand the true value of digital advertising with The Irish Times”

- David Murphy, Head of Digital Solutions, The Irish Times

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