cat bestpractices

 

Top Ten Strategies for the Editorial Department

  • Study reader interests in content
  • Determine reader engagement with features
  • Evaluate effective use of resources
  • Provide immediate feedback to journalists
  • Use RAM to look at engagement with specific target groups
  • Plan for the coverage of upcoming events
  • Examine the power of a benefit headline in relation to article readership
  • Add relative questions to standard article measurements through ad hoc
  • Study the readership of news content across multiple channels.
  • Evaluate page and section design 

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TESTIMONIALS

RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors 
How much are your non-clickers worth? Quantifying the value of online ad views over click-through
Our readers visit and buy in response to a supermarket brochure 
European Reader Survey shows women are more likely to read and act upon newspaper ads 
Quality title newspaper readers like a bargain too 

MEMBERSHIPS

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