cat bestpractices

 

Top Ten Strategies for the Editorial Department

  • Study reader interests in content
  • Determine reader engagement with features
  • Evaluate effective use of resources
  • Provide immediate feedback to journalists
  • Use RAM to look at engagement with specific target groups
  • Plan for the coverage of upcoming events
  • Examine the power of a benefit headline in relation to article readership
  • Add relative questions to standard article measurements through ad hoc
  • Study the readership of news content across multiple channels.
  • Evaluate page and section design 

 Read more...

 

TESTIMONIALS

VG have used RAM since 2006. Over the course of these years RAM’s advertisement tests have represented a very important service that we provide for our customers and it is not uncommon for advertisers to presuppose RAM testing when they order campaigns. The really big value to us, however, lies in all the tests that have been conducted previously. The reporting in RAMetrics of these data affords us an invaluable insight into VG’s strengths and weaknesses as an advertising medium.

-Katrine Torkildsby-Reine, Market Analyst, Verdens Gang

MEMBERSHIPS

  iabnaappalogo