USE CUTTING EDGE METRICS TO SHARPEN YOUR MEDIA
MAGNETIC MEDIA WITH SHARPER METRICS
GIVE YOUR NEWSPAPER A SHARPER FEEL
LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA

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ram logo white sloganIs advertising being successful in communicating their message to consumers?  Are readers satisfied and engaged with the editorial content provided?  Digital media has many opportunities.  Is media maximizing those opportunities.  RAM is helping media to understand the answers to these questions and more. Read more...

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Eskilstuna-Kuriren - We want to know

Case studies

Challenge: As the most newspapers, Eskilstuna-Kuriren, a regional newspaper in Sweden, needed to act due to the declining circulation numbers. In order to achieve the goal of developing E-K’s subscription numbers...

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The Dispatch Media Group - The effect of using advertising in more than one channel

Case studies

Challenge The Dispatch Media Group is a multi channel RAM client in central Ohio. They operate media on platforms that includes newspapers, radio, television, magazines, and many websites. The purpose of...

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The Philadelphia Inquirer in Philadelphia - The Assault On Learning

Case studies

Editorial Challenge The Philadelphia Inquirer in Philadelphia has become a platform forengaging the community at the highest level. “We are the basis ofconversation and debate,” said Inquirer Editor Stan Wischnowski. The challenge is...

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TESTIMONIALS

It is important to be able to measure the impact and functionality of advertising in several different ways. Without the facts from research, the impact of a campaign is dependent on assumptions only. Traditionally, the print media has carried out an advertisement reading and recognition study a few times a year, which tells how ads have been noticed and read. Suomela Magazine also applied that traditional method to the advertisements in each issue since the beginning of its appearance. In the beginning of 2011, however, we started using RAM research, because we wanted to provide our clients with more comprehensive information about impact of the ad, the image generated by the company in the audience and above all the activity generated by the advertisement. Especially the more comprehensive information has been of great interest to our customers, which has given the survey a totally new role as an essential sales tool.

-Petteri Nikkanen, Sales Manager, Suoramedia