LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
GIVE YOUR NEWSPAPER A SHARPER FEEL
MAGNETIC MEDIA WITH SHARPER METRICS
LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
USE CUTTING EDGE METRICS TO SHARPEN YOUR MEDIA

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RAM | Featured Case Studies

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Karjalainen – Engaging articles in regional newspaper

Case studies

Karjalainen – Engaging articles in regional newspaper

CHALLENGE  Karjalainen is a daily newspaper published in North Karelia. It has 94 000 readers (national media survey, KMT 2014).  Karjalainen decided to measure articles regularly during one year.  Their main objective was...

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The Guardian - Brand campaigns benefit from contextually relevant placement

Case studies

The Guardian - Brand campaigns benefit from contextually relevant placement

CHALLENGE ‘Context affects our decisions to a far greater degree than we realise and it matters when planning advertising, now more than ever. We know that it’s increasingly difficult to get...

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A-Lehdet - Using Inviso measurements to increase knowledge of the web audience and increase the effe…

Case studies

CHALLENGE A-lehdet is a Finnish media company that publishes magazines, which cover all fields of life from house repairs and decoration to cooking, free-time activities and well-being. A-lehdet is one of...

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ram logo white sloganRAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...

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"As a new joiner to the Irish Times Media Solutions team, Dianne’s introduction to RAM was a revelation to me. Digital is often only unfairly measured using quantitative metrics with little or no measurement of the established salience metrics. RAM solves this for us.  I believe it will be an increasingly important tool for our digital measurement going forward. Personally, I’m looking forward to using it more frequently to give us an edge and help clients realise and understand the true value of digital advertising with The Irish Times”

- David Murphy, Head of Digital Solutions, The Irish Times