Is advertising being successful in communicating their message to consumers? Are readers satisfied and engaged with the editorial content provided? Digital media has many opportunities. Is media maximizing those opportunities. RAM is helping media to understand the answers to these questions and more. Read more...
It is important to be able to measure the impact and functionality of advertising in several different ways. Without the facts from research, the impact of a campaign is dependent on assumptions only. Traditionally, the print media has carried out an advertisement reading and recognition study a few times a year, which tells how ads have been noticed and read. Suomela Magazine also applied that traditional method to the advertisements in each issue since the beginning of its appearance. In the beginning of 2011, however, we started using RAM research, because we wanted to provide our clients with more comprehensive information about impact of the ad, the image generated by the company in the audience and above all the activity generated by the advertisement. Especially the more comprehensive information has been of great interest to our customers, which has given the survey a totally new role as an essential sales tool.
-Petteri Nikkanen, Sales Manager, Suoramedia