RAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...
We started to use RAM Inviso in Lily.fi blog portal in the autumn 2013. Lily consists of over 6000 bloggers. With the help of RAM Inviso measurements we have been able to direct ad and editorial measurements directly to the right target groups - those who actually have been exposed to advertising or visited a certain blog during the measurement period. Invisohas enabled more reliable and efficient results, both when measuring single display advertising and multi-media campaigns. With the profile information provided by Inviso tracking, we know Lily's different target groups better - including their online behavior and interests.”
- Tuuli Toivainen, planningdirector, A-lehdet Oy