LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
USE CUTTING EDGE METRICS TO SHARPEN YOUR MEDIA
LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
GIVE YOUR NEWSPAPER A SHARPER FEEL
MAGNETIC MEDIA WITH SHARPER METRICS

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RAM | Featured Case Studies

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A-Lehdet - Using Inviso measurements to increase knowledge of the web audience and increase the effe…

Case studies

CHALLENGE A-lehdet is a Finnish media company that publishes magazines, which cover all fields of life from house repairs and decoration to cooking, free-time activities and well-being. A-lehdet is one of...

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Turun Sanomat - Using multipanel measurements to increase knowledge and effectiveness of multi-chann…

Case studies

CHALLENGE Turun Sanomat is a media client from Southwest Finland, with the main product being the printed 7-day newspaper, Turun Sanomat, with 204 000 daily readers and average distrubution 97 289. Turun...

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The Irish Times - Engaging online visitors with unique and creative sponsored content

Case studies

The Irish Times - Engaging online visitors with unique and creative sponsored content

CHALLENGE IrishTimes.com hosted an innovative fundraising campaign for Trócaire (the overseas development agency), highlighting awareness of unequal global access to clean water. Trócaire’s campaign focussed on Malawi, where drought and poor...

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ram logo white sloganRAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...

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The Irish Times use RAM to drive revenue from not only existing clients but also new revenue:
Clients love RAM: they get detail about how their insert worked or didn’t work. We gave one supermarket chain their RAM feedback on a Monday and secured three further ad bookings from them by the Wednesday. The RAM research we did for a book store on their Christmas insert campaign led to further bookings. We also take examples of successful inserts measured on RAM out to new clients to show them what results they could get by advertising with us. RAM is a great opening for us in accessing clients - instead of just selling to them we can offer them research on their brand which gets us appointments.

-Pier Wall, Senior Sales Manager, The Irish Times.