Is advertising being successful in communicating their message to consumers? Are readers satisfied and engaged with the editorial content provided? Digital media has many opportunities. Is media maximizing those opportunities. RAM is helping media to understand the answers to these questions and more. Read more...
The RAM reader panel has provided A-lehdet a flexible and rapid method of retrieving reader feedback on editorial content upon need. Surveys on a regular basis have created continuity and increased understanding of the reader relationship and co-operation between the different operational units. RAM is also an extremely versatile tool: through the different surveys we are able to get enhanced statistical analyses and extremely important knowledge of situations and life styles among our readers.
-Hannele Pulliainen, Marketing Development Manager, A-lehdet