RAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...
In the years that we’ve been using RAM it has become an essential part of our presentations to
advertisers. It gives us the diagnostic data that we need to demonstrate the value of newspapers to advertisers.
-Phil Witherow, Director of Research, The Philadelphia Inquirer/Daily News