RAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...
Turun Sanomat newspaper has recently converted to multipanel system, offered by RAM, including the printed newspaper, and three other media platforms – website, mobile and tablet users. Easy-to-use advertising and editorial content measurements, provided by RAM system, have made it possible to measure campaign effectiveness and the transforming media habits among printed, digital and mobile content users in an even more detailed level, bringing us and our advertisers more knowledge and understanding in the future about how to plan multimedia campaigns and editorial content.
- Salla Lehto, Research Manager, Turun Sanomat