LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
GIVE YOUR NEWSPAPER A SHARPER FEEL
MAGNETIC MEDIA WITH SHARPER METRICS
USE CUTTING EDGE METRICS TO SHARPEN YOUR MEDIA

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RAM | Featured Case Studies

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Karjalainen – Engaging articles in regional newspaper

Case studies

Karjalainen – Engaging articles in regional newspaper

CHALLENGE  Karjalainen is a daily newspaper published in North Karelia. It has 94 000 readers (national media survey, KMT 2014).  Karjalainen decided to measure articles regularly during one year.  Their main objective was...

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The Guardian - Brand campaigns benefit from contextually relevant placement

Case studies

The Guardian - Brand campaigns benefit from contextually relevant placement

CHALLENGE ‘Context affects our decisions to a far greater degree than we realise and it matters when planning advertising, now more than ever. We know that it’s increasingly difficult to get...

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A-Lehdet - Using Inviso measurements to increase knowledge of the web audience and increase the effe…

Case studies

CHALLENGE A-lehdet is a Finnish media company that publishes magazines, which cover all fields of life from house repairs and decoration to cooking, free-time activities and well-being. A-lehdet is one of...

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ram logo white sloganRAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...

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Of all our research partners, none is more strategic to our business than RAM. The data we get from our reader panel helps us shape our coverage, improve our products, and identify new revenue opportunities. More important, RAM helps position us as true partners to our advertisers. As a market, Minnesota and the Minneapolis-St. Paul area have unique attributes.
The insights we are able to share with advertisers about our readers’ perceptions and preferences, category trends, and shopper behavior help drive literally millions in revenue for Star Tribune.

-Steve Yaeger Vice President, Marketing & Public Relations, Star Tribune