RAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...
The RAM research tools have given us an invaluable insight into customer reactions to online and print advertising, which has helped us to secure this campaign and other similar campaigns from a wide range of advertisers. Return on advertising investment is a key decision making consideration for clients as budgets come under increasing scrutiny. RAM data gives great comfort and security to support decisions and drive creative approaches.
-Richard Bogie, Advertising Sales Director, Johnston Press (Scotland)