LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
MAGNETIC MEDIA WITH SHARPER METRICS
GIVE YOUR NEWSPAPER A SHARPER FEEL
USE CUTTING EDGE METRICS TO SHARPEN YOUR MEDIA

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ram logo white sloganRAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...

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From May 25th 2018 the EU legislation named GDPR (General Data Protection Regulation 2016/679) is implemented in all European union countries. In connection with this RAM has supplemented and clarified its panelist terms. The aim is to make sure that there is no misunderstanding on how RAM is using personal data and to secure that panelist know their rights. No material change has been made from previous terms.

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"As a new joiner to the Irish Times Media Solutions team, Dianne’s introduction to RAM was a revelation to me. Digital is often only unfairly measured using quantitative metrics with little or no measurement of the established salience metrics. RAM solves this for us.  I believe it will be an increasingly important tool for our digital measurement going forward. Personally, I’m looking forward to using it more frequently to give us an edge and help clients realise and understand the true value of digital advertising with The Irish Times”

- David Murphy, Head of Digital Solutions, The Irish Times

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